E - Commerce - Study of Privacy , Trust and Security from Consumer ’ s Perspective

Consumer disposition to the information quality of the website, trust, privacy concerns, reputation, security concerns, and the company’s reputation have strong effects on Internet consumers’ trust in the website. Major two critical problems for both e-commerce consumers and sites are privacy and security. Privacy is the control over one’s personal data whereas; security is the attempted access to data by unauthorized users. Information security, therefore, is an essential management and technical requirement for any efficient and effective payment transaction activities over the internet. E-commerce security is the protection of e-commerce assets from unauthorized access, destruction, alteration, or use so its dimensions to be studied areIntegrity, Privacy, Non-repudiation, Authenticity, Confidentiality, and Availability. This paper would throw light on E-commerce privacy, security, its purpose, different security issues and how consumer’s trust and purchasing behavior is affected by it. Keywords— Role of trust, Electronic commerce, Consumer trust, Perceived risk, Internet consumer behaviour, Privacy and security, E-Commerce Security Issues